WebToffee WooCommerce Product Feed & Sync Manager


Promote and get more eyeballs on your WooCommerce products on Google Merchant Center, Facebook, and Instagram shops. This plugin will help you generate optimized WooCommerce product feeds in XML or CSV formats and integrate them with popular marketplaces.

Turn your Facebook page or Instagram account into a perfect sales channel for your WooCommerce products. Get free listings and ads on Google Shopping for WooCommerce products and promote your products on Facebook shops, and Instagram shops as well.

With the Facebook catalog sync option, you will be able to sync your product catalogs with Facebook shops automatically.

For Google Shopping, the plugin lets you connect your WooCommerce store with the Google merchant center using WooCommerce product feeds.

See how the plugin works: Try out demo

WebToffee WooCommerce Product Feed & Sync Manager Features

  • Easy setup – It lets you easily connect your WooCommerce store to Google, Facebook, and Instagram shops using its simple interface. It takes less than 3 minutes to set up.

  • Facebook sync – You can sync your WooCommerce products directly with your Facebook business page to set up the Facebook shop.

  • Connect with Google shopping – Easily integrate your shop with Google Merchant Center to promote your products on Google Shopping, Google Local Inventory, Google Merchant Promotions, and Buy on Google.

  • Add static values to feed – Add static values to the feed easily.

  • Smart filtering – It lets you filter product categories to specifically include or exclude from the product feeds generated.

  • Batch sync – Sync thousands of WooCommerce products with Facebook, Google, or Instagram shops by enabling batch sync. This will reduce the server load and ensure successful product synchronization.

  • Category mapping – Quickly map the categories in your store with the Facebook and Google shops categories and save the mapping for future use.

  • Edit mapping – Allows you to edit the existing Facebook category mapping.

  • Product sync log – View failed product syncs for easy debugging.

  • Manage generated feed – View and manage generated product feed data.

Why choose us?

The most simple product feed plugin for WooCommerce. This plugin is made to eliminate any complexities in generating WooCommerce product feeds. We offer complete support and regular updates for our plugins.

Hear it from our users

alienative (@alienative) ⭐⭐⭐⭐⭐
I was having a problem with Discounted Items (which I used a plugin for) and the support was very quick to provide a solution. thank you!

charismchl (@charismchl) ⭐⭐⭐⭐⭐
After trying many plugins i can say this is the best and working fine. Very easy to upload your products…!!!

miata2 (@miata2) ⭐⭐⭐⭐⭐
Keep up the great work! Your plugin is way better than the Facebook for Woocommerce by Facebook, which was very buggy and caused conflicts with other plugins.

Connect WooCommerce with Popular Sales Channels

Generate more sales for your WooCommerce store by connecting to popular sales channels Like Facebook shops, Google Shops, and Instagram.

Integrating with Google Shopping and Google Merchant Center

☞ Help people discover your products at scale

Let people access your shop from Google searches, shopping ads, or product display pages. You can also run targeted ad campaigns to reach out to people who are browsing and buying from your shop.

☞ Meet customers where they are already browsing and shopping

Set up your shop on Google Merchant Center to make your store products appear in Google Shopping. Easily connect with your customers through Google search results. Display your WooCommerce store products on Google free listings through Google product feeds.

Sync with Facebook catalogs and Instagram product feeds

☞ Make use of Facebook’s social media engagement

Leverage different social media engagements offered by Facebook and Instagram such as likes, shares, comments, etc., to promote and sell your products to a wider audience including your friends, and family.

☞ Drive consideration and sales through conversation

Let your customers quickly reach out to you through Facebook Messenger, and Instagram Direct, to ask questions, get support, track deliveries, and more.

☞ Grow your brand value with social proof

Within your WooCommerce store, all your customers can do is view products. But on Facebook and Instagram, they can comment on the products, share them with their friends, etc., to give your products the benefit of social proof that will persuade others to try your products as well.

☞ Tag products in Facebook or Instagram posts to boost sales

Every time you make a post on WordPress you can tag any of your products to make sure that everyone who views your posts is aware of the products you have available in your store.

☞ Provide your customers with an easy purchasing experience

Using Facebook and Instagram stores, your customers can make purchases while chatting with their friends, viewing their favorite feeds, etc. Your shop or products don’t interrupt their social media experience in any way.

WebToffee WooCommerce Product Feed & Sync Manager (Pro)

The WooCommerce Product Feed & Sync Manager plugin gives you advanced features to generate WooCommerce product feeds for Google Shops and Facebook Shops.

Premium Version Features

✅ Multilingual and multicurrency support
✅ Frequent and custom feed refresh intervals
✅ Generate WooCommerce product feeds for TikTok and Pinterest Shops
✅ Exclude specific products from the feed
✅ Exclude out-of-stock products
✅ Filter products based on product types
✅ Compatibility with Perfect brands for WooCommerce
✅ Auto-catalog sync for Facebook catalog sync

Please visit WebToffee WooCommerce Product Feed & Sync Manager for more details.

Below is an overview video of the WebToffee WooCommerce Product Feed & Sync Manager (Pro) plugin.

Installation and Setup

You can visit this setup guide to learn how to install and setup the plugin, generate WooCommerce product feeds and configure Facebook catalog sync.


If you experience any issue with the plugin you can reach the support to get quick help and resolve your issues as soon as possible.


  • Create new feed - Facebook / Instagram Shop.
  • Attribute mapping - Facebook / Instagram Shop.
  • Category mapping - Facebook / Instagram Shop.
  • Generate feed - Facebook / Instagram Shop.
  • Create new feed - Google Shop.
  • Attribute mapping - Google Shop.
  • Category mapping - Google Shop.
  • Generate feed - Google Shop.
  • Manage Feeds.
  • Menu navigation.
  • Connect to FB catalog
  • Facebook login.
  • Verification before connect.
  • Permission verification before connect.
  • Facebook permissions.
  • Manage connection.
  • Category mapping.
  • Product sync progress window.
  • FB catalog manager.
  • Logs


Minimum Requirements

  • PHP Version: 5.6 or later
  • WooCommerce version: 3.0.1 or later
  • WordPress version: 4.0 or later

Steps to install the plugin

To install the plugin, follow the below steps:

Step 1: Log in to your WordPress dashboard.
Step 2: Navigate to Plugins and select Add New.
Step 3: From the search box, type “WooCommerce Product feeds” or “Facebook shop catalog” and click Search Plugins.
Step 4: Once you find the WebToffee WooCommerce Product Feed & Sync Manager plugin, click on Install Now.
Step 5: After installation, click Activate to activate the plugin.

You can also install the plugin by downloading the zip file from the plugin page on WordPress.org. Then upload the file directly from your WordPress dashboard, or using an FTP application.

Plugin Updates

For every update of the plugin, you will be notified on the installed plugins page. You can directly update the plugin from your dashboard. We recommend that you keep the latest version of the plugin so that you can avail yourself of the new functionalities and security features.


Do I need a business manager account to set up the store?

Yes, you need a business manager account to connect your WooCommerce product catalog to Facebook.

Does this have any additional costs?

No, WebToffee WooCommerce Product Feed & Sync Manager is a free plugin that allows you to set up your store on Facebook, Instagram, and Google Merchant Center using WooCommerce product feeds and sync.

What currencies do you support?

We support all currencies.

Can I send product feed to Google shop directly from my WooCommerce store?

Yes. The WebToffee WooCommerce Product Feed & Sync Manager plugin lets you automatically send and update WooCommerce product feeds to Google Merchant Center.

How can I exclude specific products from syncing?

You can use below code snippet on your active theme functions.php file.

add_filter( 'wt_facebook_sync_products', 'modify_wt_facebook_sync_products', 10, 1 );

function modify_wt_facebook_sync_products( $products ) {

    $exclude_products    = array( 2432, 2433, 2434 ); // Enter product IDs to be excluded
    $sync_products       = array_diff( $products, $exclude_products );
    return $sync_products;


How can I set the product long description as default when uploading to facebook catalog?

You can use below code snippet on your active theme functions.php file.

add_filter( 'wt_facebook_product_description_mode', 'wt_modify_product_description_mode', 10, 1 );

function wt_modify_product_description_mode( $mode ) {

    return 'long'; // Valid values are 'long' and 'short'



February 12, 2023
I was having a problem with Discounted Items (which I used a plugin for) and the support was very quick to provide a solution. thank you!
January 11, 2023 3 replies
Unbrauchbar. unit price und unit base zwar vorhanden aber es fehlt die unit(Einheiten) dazu. Zwingend erforderlich in Europa Bug: base von variaten wird auch nicht generiert. Nur der Hauptartikel hat base price.
June 11, 2022
Tried lots of plugins. I found this one working without a problem. (or with a small non-fundemental issues) Support team is also responsive. Caring for their product.
Read all 10 reviews

Contributors & Developers

“WebToffee WooCommerce Product Feed & Sync Manager” is open source software. The following people have contributed to this plugin.


“WebToffee WooCommerce Product Feed & Sync Manager” has been translated into 1 locale. Thank you to the translators for their contributions.

Translate “WebToffee WooCommerce Product Feed & Sync Manager” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


2.1.2 2023-09-26

*[Fix] -Excluded parent product while generating feed.
*[Enhancement] – Map store category with Google/Facebook categories.
*[Compatibility] – Tested OK with WooCommerce 8.1.1

2.1.1 2023-08-28

*[Compatibility] – Perfect Brands for WooCommerce with Facebook catalog sync.
*[Compatibility] – Tested OK with WooCommerce 8.0.2
*[Compatibility] – Tested OK with WordPress 6.3.

2.1.0 2023-07-24

*[Fix] – Additional data missing when syncing with Facebook catalog sync
*[Add] – Category filter-based category mapping.
*[Add] – More additional fields on the product edit page.
*[Add] – Shipping data fix for UK
*[Add] – Convert the category mapping selection mode to ‘type and search’
*[Compatibility] – Tested OK with Facebook Graph API version 17.0.
*[Compatibility] – Tested OK with WooCommerce 7.9.

2.0.9 2023-06-23

[Fix] – If the child variation description is missing add the parent description.
[Add] – Support for static values.
[Add] – Added compatibility with Perfect Brands WooCommerce plugin.
[Add] – Delete products from Facebook when trashed in WooCommerce.
[Add] – Added Google Local Inventory, Google promotion, and Buy on Google.
[Tweak] – Combined Facebook & Google fields in the product edit page into a single tab (WebToffee Product Feed).
[Compatibility] – Tested OK with WooCommerce 7.8.

2.0.8 2023-05-09

  • [Fix] – Fatal error fix on plugin update.

2.0.7 2023-05-08

  • [Add] – Action icons added to Manage feeds list page.
  • [Fix] – Include product category filter not working for variations
  • [Compatibility] – Tested OK with WooCommerce 7.6

2.0.6 2023-03-21

  • [Add] File type column within Manage feeds list page.
  • [Add] Region added in shipping details.
  • [Fix] Deprecated: Creation of dynamic property in latest PHP(8.2)
  • [Fix] Product category filter is not working for Cyrillic characters(Hebrew,Russian)
  • Tested OK with WooCommerce 7.5

2.0.5 2023-02-10

  • [Add] XML format added to product feed types
  • [Fix] Price with tax not showing in the feed
  • [Fix] Product feed stock availability value corrected.
  • [Fix] Delete scheduled action entry when deleting feed

2.0.4 2023-01-27

  • Improvements: Facebook Marketing API v15.0 update.
  • Improvements: Strip all HTML tags from description and short description

2.0.3 2023-01-18

  • Improvements: Country based shipping data updates in product feed.
  • Improvements: Strip all HTML tags from description for Facebook products
  • Improvements: Make Facebook catalog product id unique for sync and feed
  • Tested OK with WooCommerce 7.3

2.0.2 2023-01-09

  • Improvements: Shipping data
  • Improvements: Product description type select option on FB sync
  • Added hourly interval for feed refresh
  • Option to add additional fields in product edit screen ( GTIN, MPN, Brand, Color, Size, Gender…etc)
  • Tested OK with WooCommerce 7.2

2.0.1 2022-11-10

  • Tested OK with WooCommerce 7.1
  • Fixed: Error on category listing page

2.0.0 2022-11-08

  • New: Support for Facebook/Instagram shop and Google shop catalog feeds.

1.2.2 2022-10-18

  • Tested OK with WooCommerce 7.0

1.2.1 2022-08-02

  • Tested OK with WooCommerce 6.7
  • Set the product short description as default when uploading to Facebook Catalog

1.2.0 2022-05-26

  • Tested OK with WordPress 6.0
  • Tested OK with WooCommerce 6.5

1.1.9 2022-04-03

  • Tested OK with WooCommerce 6.3


  • Filter hook ( wt_fb_sync_product_retailer_id ) added for Product retailer id.


  • [Compatibility] WooCommerce 6.2.
  • [Compatibility] WordPress 5.9.
  • Facebook Marketing API v13.0 update.


  • [Compatibility] WooCommerce 6.1.
  • Facebook Marketing API v12.0 update.


  • [Compatibility] WooCommerce 5.9.


  • [Compatibility] Tested OK with WC 5.7.


  • [Compatibility] Tested OK with WP 5.8.
  • [Compatibility] Tested OK with WC 5.6.


  • [Enhancement] Plugin name update.
  • [Enhancement] Facebook marketing API v11 updated.
  • [Compatibility] Tested OK with WooCommerce 5.5.


  • Facebook marketing API v10 updated.
  • Tested OK with WooCommerce 5.3.


  • Plugin icon update.


  • Plugin name update.


  • Facebook marketing API v9 change updated.


  • WC 5.0 tested OK


  • Bug fix: Updating catalog IDs when multiple catalogs


  • Tested OK with WC 4.9.2


  • Tested OK with WP 5.6 and WC 4.8.


  • Plugin name updated.


  • Screenshots updated.


  • Initial commit.